Content Marketing is a holistic approach to nurturing online leads that will increase your industry authority as well as the audience for your brand. This is a great long-term strategy because it pushes past the idea that links will always be a factor in growing search engine page ranking.
Content Marketing Benefits
- Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. (DemandMetric)
- Website conversion rate is nearly 6x higher for content marketing adopters than non-adopters (2.9% vs 0.5%). (Aberdeen)
- 70% of consumers prefer to get to know a company through original articles. (ContentPlus)
Identifying the terms your target audience uses.
A strong content marketing foundation starts with keyword research. Our team dives into how your target audience searches and finds your business and website, researches your competitors, and looks at keyword opportunities to build a list that drives the focus of the content marketing strategy. Once the list of relevant keywords is defined, our team creates a content strategy to outline the type of content your target market is seeking.
Constructing engaging content to reach your target audience.
Content creation and blogging is a strategy in helping your website build authority and relevance, which are critical ways that search engines rank your website. Writing industry relevant blogs will increase the opportunity to reach your target audience. Providing engaging content gives users more opportunities to link back to your website. This will build up the valuable backlinks needed to increase page authority.
Our team creates articles, case studies, infographics, and videos to promote, engage, and educate your target audience.