Industry News

On March 28, 2015, AAF-Orlando held their first ever Ad Help Day at Kre8 Media in Winter Park, FL to help Central Florida nonprofit organizations. As public service chair, I had the opportunity to organize and facilitate the event that benefited 12 nonprofits. We ended up with 12 amazing ad industry volunteers who graciously donated their time to work with the nonprofits and the event went swimmingly! Below are some photos and projects from the event. Susan Bookman works with Gloria Puerto of Feed and Fortify Community Organization Melissa Bell, Think Agency, Inc., talks social media with Michele Lewis of…

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Hashtags are not anything new. They've been in active use for quite a while and aren't showing signs of going any where any time soon. In fact, the # symbol has been used to denote important information within technology fields since as early as the 1970's. It makes perfect sense for someone to come along and use it as a marker for indicating central themes in more casual communication. Social media posting without hashtagging is like asking someone out on a date but forgetting to give them your phone number. Hashtags create the means for people to find you or…

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The single biggest problem in communication is the illusion that it has taken place.George Bernard Shaw With business today being conducted more and more through electronic communication – email, SMS, IM, etc. – it is becoming more and more important to fine tune the skill of communicating through writing. Effective business communication via email goes a bit further than the ability to compose a well written sentence. It's about being able to communicate, collaborate, and convey information effectively through electronic transmission. In our industry, we handle the bulk of our business via email. We work with clients, printers, publishers, advertising…

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The month of February means only one thing for the team at Treefrog Cinegraphix: it's ADDY? time! The ADDY's - now known as The American Advertising Awards - are the awards program created by the American Advertising Federation to honor those who excel within the advertising profession. It is a three tiered program beginning locally, to be followed by district awards, and culminating at the national level. For the past six years, the Treefrog Cinegraphix team has contributed a great deal of time and resources to facilitate the coordination and promotion of the Orlando awards program and ceremonies. Each…

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Last night's UCF Business Incubation Program's Two-Year Anniversary Open House/Expo was an exciting event for us here at Treefrog. It was at this event that our client, Fusion Fitness Designs, officially launched their product line of high-end, custom fitness strength and training equipment! Skyline Series Equipment Phaedra Showing Equipment Skyline Series Magazine Ad and Brochure Skyline Series Logo Owner of Fusion Fitness Designs, Cy Manula (Center), pauses for a photo with girlfriend and Fusion Fitness CEO, Phaedra, and co-owners of TCX, Christian Knightly and Dan Bookman. Fusion Fitness Designs has been our client since its inception, and it was a…

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